A mashup is a webpage that combines other digital data to create a new service. A good example of a mashup is WikipediaVision. This website is takes Wikipedia entires and places them over a map. This creates a (almost) real time overview of where in the world a Wikipedia post is being edited/created and which one.
Mashups can be used for entertainment, Portwiture looks at a person's tweets and combines these with images from Flickr to create a visual overview of what this person has been talking about on Twitter.
I myself, would love to see a mashup webpage that would take places I have been to and have enjoyed (restaurants, parks, music), to provide me with real-time recommendations on a map of things that are around me. This probably already even exists, and I just haven't been looking hard enough.
Do you know of such a webpage or application?
Thursday 7 March 2013
User Generated Content
A lot of websites make use of user generated content, for several reasons. User generated content is data or information on a website which is provided by the users of it.
http://www.ebay.co.uk is a good example. Users can actively generate content by offering own items for sale. They may also leave comments and reviews for items or other sellers.
Another example of this is http://www.amazon.co.uk/, which also lets users sell items and leave feedback and comments. Amazon also uses a more passive way of user generated content however, where they take data from a user's activity, and based on this provide them with recommendations for other items they may find interesting. So for instance, if someone has been browsing on Amazon for pet food, the website may then provide recommendations for related items such as pet toys.
A whole different example of user generated content is http://www.wikipedia.org/. All information placed on Wikipedia is created and reviewed by its users. By using the world's knowledge they attempt to provide a large database of information on all sorts of subjects.
Today's technology is becoming increasingly more accessible for everyone. This has resulted in some opportunities for companies, but definitely also some threats. People are now not only basing buying decisions on product specifications and company reputations, but also on customer reviews, ratings, and feedback comments. This means that good feedback may actually increase sales for a certain product, whilst negative feedback may have the adverse effect.
On what do you base your online shopping decisions?
http://www.ebay.co.uk is a good example. Users can actively generate content by offering own items for sale. They may also leave comments and reviews for items or other sellers.
Another example of this is http://www.amazon.co.uk/, which also lets users sell items and leave feedback and comments. Amazon also uses a more passive way of user generated content however, where they take data from a user's activity, and based on this provide them with recommendations for other items they may find interesting. So for instance, if someone has been browsing on Amazon for pet food, the website may then provide recommendations for related items such as pet toys.
A whole different example of user generated content is http://www.wikipedia.org/. All information placed on Wikipedia is created and reviewed by its users. By using the world's knowledge they attempt to provide a large database of information on all sorts of subjects.
Today's technology is becoming increasingly more accessible for everyone. This has resulted in some opportunities for companies, but definitely also some threats. People are now not only basing buying decisions on product specifications and company reputations, but also on customer reviews, ratings, and feedback comments. This means that good feedback may actually increase sales for a certain product, whilst negative feedback may have the adverse effect.
On what do you base your online shopping decisions?
Thursday 21 February 2013
Can Social Media Analytics Help Disaster Relief?
This article from FCW (http://bit.ly/10xudE2) shows how Social Media Analytics are not just for private or commercial use. Analysing people's social media activity can actually help when it comes to disaster relief and/or recovery. An organisation has been able to use this to monitor hospital activity, and even to point first-aiders towards survivors of disasters!
The following article from The Guardian (http://bit.ly/SQQsF5) talks about how social media analystic helped to save lives on several occasions during and after different disasters in the past few years, through pictures, videos, and other social media activities.
The data generated from all of these combined activities can be used for future forecasts and help prevent disasters in the future.
So who said social media is useless and a waste of time?
Starting off my new blog
Hi everyone,
This is my new blog. It is created for one of my uni modules called Digital marketing.
I wll be using this to blog about the topics that come up in class and anything else related that I find interesting.
I hope you enjoy reading!
This is my new blog. It is created for one of my uni modules called Digital marketing.
I wll be using this to blog about the topics that come up in class and anything else related that I find interesting.
I hope you enjoy reading!
Subscribe to:
Posts (Atom)